Mccarthy, E. Jerome <br/><br/>
Basic Marketing; A Managerial Approach 

 - 9th ed. 
 - United State of America   IRWIN, INC  1987 
 - xviii,749p.,ill.col.:24cm. 
<br/><br/> Incudes Glossary and Index 
<br/><br/><label>ISBN: </label>0-256-03649-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC