TY  - BOOK
AU  - Mccarthy, E. Jerome
AU  - Perreault, William D. Jr,
TI  - Basic Marketing; A Managerial Approach
SN  - 0-256-03649-7
U1  - 658.8 MCC 
PY  - 1987///
CY  - United State of America
PB  -  IRWIN, INC
N1  - Incudes Glossary and Index
ER  -