SMITH, P R <br/><br/>
Marketing Communications : Integrating online and offline, customer engagement and digital technologies 

 - 7th ed. 
 - LONDON  KoganPage  2020 
 - xx,647p,;ill,24cm 
<br/><br/> Includes : Index 
<br/><br/><label>ISBN: </label>978-0-7494-9864-1 
<br/><br/><label>LC Class. No.: </label>658.87 SMI 
<br/><br/><label>Dewey Class. No.: </label>