TY  - BOOK
AU  - SMITH, P R
AU  - SMITH, PR
ED  - ZOOK,ZE
TI  - Marketing Communications : Integrating online and offline, customer engagement and digital technologies
SN  - 978-0-7494-9864-1
AV  - 658.87 SMI 
PY  - 2020///
CY  - LONDON
PB  - KoganPage
N1  - Includes : Index
ER  -