Kotler, Philip <br/><br/>
Marketing Management 

 - 15th ed. 
 - India  Pearson  2016 
 - xxvi,750p.,ill. col.:24.8cm 
<br/><br/> Includes: Glossary and Index 
<br/><br/><label>ISBN: </label>978-93-325-5718-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT