TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management
SN  - 978-93-325-5718-5
U1  - 658.8 KOT 
PY  - 2016///
CY  - India
PB  - Pearson
N1  - Includes: Glossary and Index
ER  -