Amarchand, D. <br/><br/>
An Introduction to Marketing 

 - 5th ed 
 - New Delhi  Vikas  1979 
 - xii,322p.,ill.21.cm 
<br/><br/> Includes; References 
<br/><br/><label>ISBN: </label>0-7069-2234-4 
<br/><br/><label>Dewey Class. No.: </label>658.0 AMA