TY  - BOOK
AU  - Amarchand, D.
AU  - Varadharajan, B.
TI  - An Introduction to Marketing
SN  - 0-7069-2234-4
U1  - 658.0 AMA 
PY  - 1979///
CY  - New Delhi
PB  - Vikas
N1  - Includes; References
ER  -