TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services Marketing: Text and Cases
SN  - 978-0-07-068212-2
U1  - 658.8 NAR 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
N1  - Includes: Case Study, Bibliography and Index
ER  -