Clow, Kenneth E <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications 

 - 3rd ed 
 - London  Pearson Education  2007 
 - 537p.,ill.28cm 
<br/><br/> Includes: Photo Credits and Index 
<br/><br/><label>ISBN: </label>978-81-317-0996-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 CLO