TY  - BOOK
AU  - Clow, Kenneth E
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 978-81-317-0996-2
U1  - 658.8 CLO 
PY  - 2007///
CY  - London
PB  - Pearson Education
N1  - Includes: Photo Credits and Index
ER  -