TY  - BOOK
AU  - K.RAMA MOHANA RAO
TI  - SERVICE MARKETING SECOND EDITION
SN  - 978-81-317-3225-0
AV  - 658.8 RAO 
U1  - 658.8 RAO 
PY  - 2011///
CY  - INDIA
PB  - DORLING KINDERSLEY
N1  - INCLUDES INDEX
ER  -