PHILIP, Kotler <br/><br/>
Marketing for Hospitality and Tourism  

 - 4th ed 
 - New Jersey  Pearson Education International   2006 
 - xxi, 932p.; ill.; 27cm 
<br/><br/> Include Index  
<br/><br/><label>ISBN: </label>0-13-2017773-3 
<br/><br/><label>Dewey Class. No.: </label>659.19 KOT