TY  - BOOK
AU  - Zeithaml, valarie A.
AU  - Bitner, Mary Jo.
AU  - Pandit, Ajay
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 978-1-25-902681-2
U1  - 658.8ZEI 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Company, Inc.
N1  - Includes: Index
ER  -