Peter J. Paul <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 7th ed. 
 - New Delhi  McGraw-Hill Companies, Inc.  2009 
 - xvi,579p.,ill. col.:23.3cm 
<br/><br/> Includes: Glossary and Index 
<br/><br/><label>ISBN: </label>978-0-07-060158-1 
<br/><br/><label>Dewey Class. No.: </label>658.8342 PET