TY  - BOOK
AU  - Peter J. Paul
AU  - Olson, Jerry C.
TI  - Consumer Behavior and Marketing Strategy
SN  - 978-0-07-060158-1
U1  - 658.8342 PET 
PY  - 2009///
CY  - New Delhi
PB  - McGraw-Hill Companies, Inc.
N1  - Includes: Glossary and Index
ER  -