KOTLER, Philip <br/><br/>
Marketing Management 

 - 11th ed 
 - New Delhi  Pearson Education Inc.  2003 
 - xxix, 706p.; ill.; 25cm 
<br/><br/> Include: Index 
<br/><br/><label>ISBN: </label>81-7808-654-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT