TY  - BOOK
AU  - AAKER, David A.
AU  - KUMAR, V.
AU  - LEONE, Robert P. et al...
TI  - Marketing Research
SN  - 978-1-118-32181-2
U1  - 658.83 AAK 
PY  - 2014///
CY  - Hoboken
PB  - John Wiley & Sons
N1  - Include: Index
ER  -