Kotler, Philip <br/><br/>
Principles of Marketing 

 - 17th ed. 
 - India  Pearson Education, Inc.  2018 
 - xxii,699p.,ill. col.:26.9cm 
<br/><br/> Includes: Glossary and Index 
<br/><br/><label>ISBN: </label>978-93-528-6561-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT