TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla
TI  - Principles of Marketing
SN  - 978-93-528-6561-1
U1  - 658.8 KOT 
PY  - 2018///
CY  - India
PB  - Pearson Education, Inc.
N1  - Includes: Glossary and Index
ER  -