TY  - BOOK
AU  - BAILEY,Simon
AU  - Milligan Andy
TI  - Myths of branding : A brand is just a logo,and other popular misconceptions
SN  - 978-0-7494-83098
U1  - 658.827 BAI 
PY  - 2019///
CY  - London
PB  - Kogan Page Limited
N1  - Includes : Index
ER  -