TY  - BOOK
AU  - Perreault, William D. and McCarthy, E. Jerome
TI  - Applications in Basic Marketing: Clippings From the Popular Business Press
SN  - 0-07-286471-0
U1  - 658.848 PER 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill Irwin
ER  -