Hoffman, K. Douglas, <br/><br/>
Services marketing :  concepts, strategies, & cases / 
K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London. 
 - 5th  edition. 
 - Boston  Cengage Learning  2017 
 - xv, 458 pages :  illustrations ;  26 cm 
<br/><br/> Includes Index 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1285429788 9781285429786 (hbk) 
<br/><br/><label>LCCN: </label>2015948212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing.<br/>Dienstleistung<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H644 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8 HOF