TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 1285429788
AV  - HD9980.5 .H644 2017
U1  - 658.8 HOF 5th ed
PY  - 2017///]
CY  - Boston, MA
PB  - Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - fast
KW  - Dienstleistung
KW  - gnd
N1  - Includes Index; Includes bibliographical references and index
ER  -