TY  - BOOK
AU  - Zeithml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 978-007-108696-7
U1  - 658.8 ZEI 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
N1  - Includes Index
ER  -