TY  - BOOK
AU  - Govindarajan, M
TI  - Industrial Marketing Management
SN  - 81-259-1371-8
U1  - 658.804 GOV 
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House Pvt Ltd.
N1  - Includes: References and Index
ER  -