TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Mittal, Banwari
TI  - Customer Behavior : Managerial Perspective
SN  - 0-03-034336-4
U1  - 658.8342 
PY  - 2004///
CY  - Austarlia
PB  - Thomson South -Western
N1  - Includes Bibliographical References, Glossary and Index
ER  -