Proctor, Tony <br/><br/>
Essentials of Marketing Research 

 - 4th ed. 
 - New York  Pearson Education  2005 
 - xxiii, 591p.: ill., 24cm 
<br/><br/> Includes: Index 
<br/><br/><label>ISBN: </label>0- 273-69494-4 
<br/><br/><label>Dewey Class. No.: </label>658.83 PRO