000 00480nam a22001937a 4500
999 _c1120
_d1120
001 013094
003 OSt
005 20230327141537.0
008 200210b ||||| |||| 00| 0 eng d
020 _a0-256-10509-X
040 _cTIA LIBRARY
082 _a658.8 MCC
100 _aMcCARTHY,E.Jerome
245 _aBasic Markerting;A Global-Managerial Approach
250 _a11th ed
260 _aBoston
_bIRWIN
_c1993
500 _aIncludes index,illustrations
942 _2ddc
_cBKS