000 00562nam a22002057a 4500
999 _c3601
_d3601
003 OST
005 20230327135233.0
008 230327b ||||| |||| 00| 0 eng d
020 _a0-256-03649-7
040 _cTIA Library
082 _a658.8 MCC
100 _aMccarthy, E. Jerome
245 _aBasic Marketing; A Managerial Approach
250 _a9th ed.
260 _aUnited State of America
_b IRWIN, INC
_c1987
300 _axviii,749p.,ill.col.:24cm.
500 _aIncudes Glossary and Index
700 _aPerreault, William D. Jr,
942 _2ddc
_cBKS