| 000 | 00617nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c3627 _d3627 |
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| 003 | OST | ||
| 005 | 20230328154847.0 | ||
| 008 | 230328b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-7494-9864-1 | ||
| 040 | _cTIA Library | ||
| 050 | _a658.87 SMI | ||
| 082 | _27th ed. | ||
| 100 | _aSMITH, P R | ||
| 245 | _aMarketing Communications : Integrating online and offline, customer engagement and digital technologies | ||
| 250 | _a7th ed. | ||
| 260 |
_aLONDON _bKoganPage _c2020 |
||
| 300 | _axx,647p,;ill,24cm | ||
| 500 | _aIncludes : Index | ||
| 700 | _aSMITH, PR | ||
| 710 | _aZOOK,ZE | ||
| 942 |
_2ddc _cBKS |
||