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Marketing Communications : Integrating online and offline, customer engagement and digital technologies

SMITH, P R

Marketing Communications : Integrating online and offline, customer engagement and digital technologies - 7th ed. - LONDON KoganPage 2020 - xx,647p,;ill,24cm

Includes : Index

ISBN: 978-0-7494-9864-1

LC Class. No.: 658.87 SMI

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