Marketing Communications : Integrating online and offline, customer engagement and digital technologies (Record no. 3627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230328154847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230328b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-9864-1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TIA Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.87 SMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 7th ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SMITH, P R |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications : Integrating online and offline, customer engagement and digital technologies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | LONDON |
| Name of publisher, distributor, etc. | KoganPage |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,647p,;ill,24cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes : Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SMITH, PR |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ZOOK,ZE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books, Booklets, Workbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TIA MBEYA | TIA MBEYA | MBEYA GENERAL COLLECTION | 03/28/2023 | 108.00 | 658.87 SMI | 20004474 | 03/28/2023 | 03/28/2023 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA MTWARA | TIA MTWARA | MTWARA GENERAL COLLECTION | 04/06/2023 | 116640.00 | 658.802 SMI | 50002092 | 04/06/2023 | 04/06/2023 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA MTWARA | TIA MTWARA | MTWARA GENERAL COLLECTION | 04/06/2023 | 108513.00 | 658.87 SMI | 50002065 | 04/06/2023 | 04/06/2023 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA MWANZA | TIA MWANZA | MWANZA GENERAL COLLECTION | 04/03/2023 | 108513.00 | 658.87 SMI | 10001779 | 04/03/2023 | 04/03/2023 | Books, Booklets, Workbooks | |||||
| Dewey Decimal Classification | TIA MWANZA | TIA MWANZA | MWANZA GENERAL COLLECTION | 04/03/2023 | 116640.00 | 658.87 SMI | 10001780 | 04/03/2023 | 04/03/2023 | Books, Booklets, Workbooks |