Services Marketing: Integrating Customer Focus Across the Firm
Zeithml, Valarie A.
Services Marketing: Integrating Customer Focus Across the Firm - 6th ed. - New York McGraw-Hill 2013 - xxvii, 642p., ill.:25cm.
Includes Index
978-007-108696-7
658.8 ZEI
Services Marketing: Integrating Customer Focus Across the Firm - 6th ed. - New York McGraw-Hill 2013 - xxvii, 642p., ill.:25cm.
Includes Index
978-007-108696-7
658.8 ZEI