Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.

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TextPublisher: Boston, MA : Cengage Learning, [2017]Edition: 5th editionDescription: xv, 458 pages : illustrations ; 26 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books, Booklets, Workbooks	TIA MTWARA MTWARA GENERAL COLLECTION	658.8 HOF (Browse shelf(Opens below))	Available		50002155

Includes Index

Includes bibliographical references and index.

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