Services Marketing: Integrating Customer Focus Across the Firm
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TextPublication details: New York McGraw-Hill 2013Edition: 6th edDescription: xxvii, 642p., ill.:25cmISBN: - 978-007-108696-7
- 658.8 ZEI
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| 658.8 SRI Services Marketing: The Indian Context | 658.8 SRI Services Marketing: The Indian Context | 658.8 ZEI Services Marketing: Integrating Customer Focus Across the Firm | 658.8 ZEI Services Marketing: Integrating Customer Focus Across the Firm | 658.802 AND Strategic Marketing for Nonprofit Organizations | 658.802 HUT Business Marketing Management: B2B | 658.802 HUT Business Marketing Management: B2B |
Includes Index
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